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HUG — The Definitive Guide to Financial Wellness

For CHROs, CFOs, People Leaders, Benefits Teams, and Education Partners

Leader’s Summary

HUG Your Money™ is a patented financial-wellness platform that helps every employee and student—not just those in crisis—gain control, pay off debt faster, and plan confidently for the future. It’s proactive, privacy-first, and product-neutral (no loans, no sales calls, no hand-offs to referral networks).

At-a-glance ROI: For less than a small weekly lunch per member, HUG can unlock lifetime savings that rival or exceed the ROI of traditional benefits like a retirement match—often making HUG the rare benefit that can help pay for itself through measurable reductions in money-stress costs.

Figures reflect aggregate HUG member data to date; organizational results vary by adoption and context.

Executive Summary

Financial stress is a silent productivity tax. It drains focus, erodes health, and quietly undermines retention. Most programs only respond when people are already in crisis—referring them out for loans, debt negotiation, or counseling. Real financial wellness is proactive: it helps everyone, not just those in trouble, build a healthier relationship with money. HUG Your Money™ is about creating confidence, security, and freedom in how people manage, spend, save, and plan for their future—not just patching problems, but preventing them too.

At HUG Your Money™, we believe financial well-being is the foundation for a thriving workforce, stronger families, and healthier communities.

The HUG Advantage

HUG is not just another toolkit. It gives every member a living, dynamic plan that automates the path to financial wellness—and keeps people moving forward.

Research Highlights (independent sources)

Emergency resilience is thin.
Only 63% of adults would cover a $400 emergency with cash or cash-equivalent; 13% say they couldn’t pay it by any means.
Source: Federal Reserve, Economic Well-Being of U.S. Households 2024. :contentReference[oaicite:0]{index=0}
High borrowing costs amplify stress.
Credit-card APRs remain historically elevated, contributing to persistent household interest costs.
Source: CFPB Office of Research (interest-rate trends, 2023–2024); Federal Reserve G.19. :contentReference[oaicite:1]{index=1}
Stress shows up at work.
Financially stressed employees are more likely to be distracted at work and spend hours each week on money issues; they are also more likely to seek new jobs.
Source: PwC Employee Financial Wellness Survey. :contentReference[oaicite:2]{index=2}
Turnover is costly.
Replacing an employee can cost from one-half to two times annual salary—costs that grow when financial stress drives churn.
Source: Gallup (workplace analytics on turnover cost). :contentReference[oaicite:3]{index=3}
Debt undermines retirement readiness.
EBRI finds financial factors outside the 401(k)—including debt and spending spikes—reduce contributions and readiness.
Source: EBRI/J.P. Morgan research briefs (2023–2024). :contentReference[oaicite:4]{index=4}
Employers see value in financial well-being.
In EBRI’s employer surveys, leaders cite productivity, satisfaction, and retention as key reasons to invest in financial wellness.
Source: EBRI Financial Wellbeing Employer Survey (2024). :contentReference[oaicite:5]{index=5}

What Is Financial Wellness?

Financial wellness means steady control of day-to-day finances, resilience for life’s surprises, and a clear path toward meaningful future goals. Four practical components:

The HUG Approach — Our Six Pillars

Together, they create a clear financial landscape members can finally see over.

Clarity

A clear, actionable plan that instantly responds to changes. HUG isn’t a static, one-off snapshot. The dynamic software allows forecasting and “what-if” modeling so members can see their future before it happens.

Confidence

Real-time feedback and personalized next steps give members a sense of control over their finances.

Action

HUG’s patented platform accelerates debt payoff, strengthens credit, and frees up cash flow. At the same time, it integrates Debt, Budget, and Lifestyle/Retirement so members can see how today’s decisions ripple across their entire financial future—turning small shifts today into measurable savings and stronger retirement readiness.

Support

Our SaaS platform, together with Dr. FinWell—our AI concierge trained exclusively on HUG—delivers consistent yet customized coaching 24/7. Each portal includes a member dashboard with a robust, growing library of concise, question-specific videos and step-by-step tutorials for every module, covering virtually any question members might have.

For HR and school administrators, HUG also provides onboarding and orientation video support. We do the heavy lifting for you—so rollout is smooth, adoption is high, and both members and organizations always have clear guidance at hand.

Progress

Continuous, dynamic modeling keeps members accountable and on track. HUG adapts as life changes, turning small shifts into lasting financial transformation. Unlike static plans, HUG grows with the member and ensures steady forward momentum.

Outcomes

A clear, adaptive plan plus real-time coaching produces adoption. Adoption drives behavior change. And behavior change delivers outcomes that matter most: improved retention, reduced absenteeism, lower healthcare costs, stronger loyalty, and a healthier bottom line.

Business Case — Why Employers Invest

Financial stress drives presenteeism (time spent distracted at work) and absenteeism (missed days). It also accelerates turnover, which is costly for most organizations. Stress impacts health as well, increasing claims and pushing up benefits spend. Employers that offer meaningful financial wellness benefits not only reduce these costs but also improve recruitment appeal in tight labor markets. :contentReference[oaicite:6]{index=6}

Typical outcomes we can track include: adoption and active user rates, average monetary assets built, debt-related savings per active user, change in self-reported financial stress, and positive retention signals when financial stress is reduced.

📊 Real Impact for a Modest Outlay

Members are debt-free in ~9 years on average (all debt — even mortgages), ~3% Effective Interest Rate (HEIR), and ≈$200,000 in interest savings — with no credit harm and no refinancing, consolidation, negotiation, or bankruptcy.

👉 For employers, that means each modest membership dollar can generate outsized employee value—rivaling or exceeding the ROI of traditional benefits like a retirement match—and, unlike most benefits, can help offset the “productivity tax” of financial stress.

👉 For members, it’s more than numbers—it’s freedom from financial stress, dignity in daily life, and the confidence to plan forward.

💡 “For less than the cost of a small weekly takeout lunch, HUG members save nearly $200,000 in lifetime interest.”

Members don’t just use HUG — they belong to it. Personalized coaching and a clear, supportive system create membership, not just participation—driving higher adoption, stronger engagement, and real stickiness.

Evaluation Checklist (vendor-agnostic)

Use this with any provider—focus on outcomes, not marketing claims.

What Makes HUG Different

Feature HUG Your Money™ Other Plans
Integrated debt + budget + lifestyle/retirement modeling Dynamic, real-time One plan connects day-to-day choices with long-term goals. Often static, siloed tools
Patented platform Yes — patented technology Not available
Credit check required? No credit check needed Often required for loans/refinancing
Product offers No loans, no product push Product-neutral by design. Commonly tied to restructuring/refinancing, investment, or insurance sales
Debt resolution Debts paid in full, credit protected May involve refinancing, consolidation, negotiation, or bankruptcy—restructure/discharge debt and can harm credit
Coaching & support Dr. FinWell AI concierge + 24/7 tutorials; onboarding & group support Varies by vendor—often referrals to third-party advisors; rarely includes ongoing or 24/7 support
Employer visibility Confidential usage/adoption view (no personal data) Basic reporting, usually tied to product usage or referrals
Privacy & security Encrypted, privacy-first Practices vary; some use or sell data for marketing/lead generation
Value Affordable, ROI-driven; measurable outcomes Low-cost or “free,” but lower participation often means wasted dollars and missed opportunity

Short version: HUG is patented, dynamic, and privacy-first. Other plans tend to be static, product-driven, or limited in scope.

Tip: If a solution is “free,” check participation, neutrality, privacy, and measured outcomes—low usage turns “free” into the most expensive choice.

Implementation & Launch — Simple by Design

HUG is a service, not an IT project. We do the heavy lifting so your people get started fast.

What HUG provides

  • Set up your group and users in HUG.
  • Two easy enrollment options: upload a simple spreadsheet (first name, last name, work email) or share a unique enrollment link for self-enrollment.
  • Automated emails from HUG: Welcome email with the Onboarding video link (day 1), a gentle reminder (around day 7–10), and a monthly check-in nudge (default; members can opt out).
  • 24/7 member support via Dr. FinWell, a member dashboard (concise, question-specific videos that answer virtually every common question), step-by-step tutorials in each portal area, and HUG Team support through your designated point of contact.

What we ask from you

  • Choose one point of contact we can reach if questions come up.
  • Pick a start date and either upload the spreadsheet or confirm use of the enrollment link.
  • Give a quick thumbs-up on the welcome email copy.

Privacy & visibility

  • Usage stats are available on request; if preferred, we can enable a simple online view.
  • We respect member privacy; employers never see personal financial data.

Optional, only if you want it

  • A 30-minute group orientation on Zoom (recorded for rewatch).
  • A one-page PDF for onboarding packets or breakrooms.
  • A short intro clip for your internal email or intranet.

Nice-to-have, not required. Most launches succeed with the automated welcome + reminder.

Pricing & Flexible Models

Standard membership: $39/month per member. Volume pricing for large groups and enterprise agreements available. No loans, no product push, and no hidden fees.

We’ll demo HUG and model value for your organization using your adoption, absence, and retention assumptions—showing how HUG can be the rare benefit that helps offset costs by reducing money-stress drag. :contentReference[oaicite:7]{index=7}

Example Outcomes Story (Illustrative)

Consider a mid-size employer that rolls out HUG to all staff. Many employees carry multiple debts (mortgage, auto, cards) and earn around the national median for their roles. Within the first weeks, members complete intake, watch the onboarding video, and begin following their personalized plan across Debt, Budget, and Lifestyle/Retirement—guided by Dr. FinWell and short tutorials.

Figures are illustrative; results vary by organization and adoption.

Short FAQ

Will this push financial products to employees?

No. HUG is product-neutral—no loans, no required products, and no commission-driven referrals.

Do you need to run credit checks?

No. HUG’s approach pays debts in full without harming credit; no credit check is required to use the platform.

How soon will we see signals?

Adoption and engagement appear within weeks. Member savings and stress reductions build over the first months. Organizational ROI depends on adoption and context.

What support is included?

Dr. FinWell (our AI concierge trained exclusively on HUG), a robust, growing video library, built-in tutorials in each portal area, and HUG Team support via your point of contact.

What do you report to employers?

We respect member privacy. Employers never see personal financial data. Usage/adoption stats are available on request or via a simple online view.

Stakeholders & Next Steps

Who to involve

  • CHRO / Total Rewards — sponsor
  • CFO / Finance — value modeling
  • People Ops / HR Manager — enrollment & comms
  • One point of contact — day-to-day coordination

How to get started

  1. Book a 20-minute demo — see HUG in action, and we’ll model value using your assumptions.
  2. Choose an enrollment path — upload a simple spreadsheet or share an enrollment link.
  3. Pick a start date — we’ll send the automated welcome + reminder.

Appendix: Sources & Method Notes

Selected independent sources (representative, not exhaustive): Federal Reserve — Report on the Economic Well-Being of U.S. Households (emergency savings, resilience); CFPB — research on elevated credit-card APRs; PwC — Employee Financial Wellness Surveys (workplace time-cost and job-seeking signals); EBRI & JP Morgan/EBRI briefs (debt/spending effects on retirement readiness); Gallup — turnover cost ranges. :contentReference[oaicite:8]{index=8}

ROI methodology (summary)

We estimate organizational ROI by combining adoption and engagement rates with employer-provided assumptions (turnover cost, absenteeism baseline, and hourly productivity). Member value reflects modeled interest avoided and months accelerated to payoff versus original schedules. Figures are illustrative and depend on actual adoption and context.

© HUG Your Money™ — Draft v1.1 (September 2025)